Account Development Representative II
Dayforce
United States
Posted on Sep 25, 2025
Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.
Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.
Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.
About The Opportunity
The Account Development Representative (ADR) is a critical role, as this is an extension of our direct selling force responsible for marketing Dayforce’s products and services with well-qualified prospects. This role will work directly with internal stakeholders and prospects to: Build new relationships with businesses, inform decision makers about Dayforce products, identify new opportunities to increase sales pipeline, help progress existing opportunities, and provide strategic support to ensure a smooth sales process. Some travel may be required for corporate and sales team meetings.
What You’ll Get To Do
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
We encourage individuals to apply based on their passions.
Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.
About The Salary Ranges
Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.
Fraudulent Recruiting
Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud
Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.
Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.
About The Opportunity
The Account Development Representative (ADR) is a critical role, as this is an extension of our direct selling force responsible for marketing Dayforce’s products and services with well-qualified prospects. This role will work directly with internal stakeholders and prospects to: Build new relationships with businesses, inform decision makers about Dayforce products, identify new opportunities to increase sales pipeline, help progress existing opportunities, and provide strategic support to ensure a smooth sales process. Some travel may be required for corporate and sales team meetings.
What You’ll Get To Do
- Partner with Account Executives to strategically target assigned accounts.
- Research accounts and understand targeted prospects’ Human Capital Management needs, challenges, and future roadmap through conversations across the prospect organization.
- Understand Dayforce’s product suite and demonstrate knowledge to make targeted prospect recommendations.
- Generates prospects through intake and answering inquiries, including those generated by advertising.
- Apply critical time management skills to the following: Sales partnerships, consistent communication with prospects, engaging with decision makers, developing a pipeline, and progressing opportunities.
- Communicate and work with Account Executives throughout the sales process to establish and execute strategies that effectively present a solid business case to prospects on how to best leverage Dayforce.
- Attain sales quota by creating and executing a business plan with partners to exceed revenue goals and evangelize Dayforce value.
- Continuously maintain pipeline data and update daily activity in CRM.
- Bachelor’s degree in Business preferred - or equivalent work experience.
- 3+ years of sales experience (B2B and HCM SaaS preferred)
- Strong prospecting, financial, and business analysis skills.
- Excellent communication, presentation, and people skills are essential to creating the right rapport.
- Proven organizational skills and highly self-disciplined.
- Computer proficiency with standard office applications.
- Excellent time management skills are critical to success.
- Driven to succeed, organized, creative, and team-success oriented.
- An understanding of common sales cycles.
- 2+ years of prospecting experience in a business-to-business environment.
- 3+ years of sales experience nurturing a pipeline with 6+ month sales cycles.
- Payroll/HRIS direct selling experience.
- Experience working with and selling to Senior and C-level roles.
- Prior experience in Inside Sales, Business Development, or Virtual Sales role.
- Experience using Software Sales tech stack like: Salesforce, LinkedIn Sales Navigator, ZoomInfo, Outreach, Sendoso, and Vidyard.
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
We encourage individuals to apply based on their passions.
Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.
About The Salary Ranges
Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.
Fraudulent Recruiting
Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud