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Georgia Fintech Academy
Georgia Fintech Academy

Marketing Specialist, Mortgage & Housing Industry Marketer



Marketing & Communications
Atlanta, GA, USA
Posted on Thursday, November 16, 2023

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.

As an Industry Marketer, you are responsible for developing – and telling – a story about the organization’s capabilities with regards to a specific vertical.

For the Mortgage & Housing industry, you will help create the industry marketing strategy and plan on behalf of an organization, coordinate a variety of marketing execution resources (internal and external) to carry out the plan, and ensure that sales resources understand the industry. You will work cross-functionally, unifying and motivating peers from different teams (e.g. product management, vertical marketing, product marketing and sales).

What you will do

  • Contribute to the portfolio marketing plan, to ensure industry marketing plans support the major themes that will be communicated into target markets, buyers, the industry landscape and key issues

  • Devise industry/thought leadership marketing strategies for how the segment/industry/capability will be expressed to the marketplace

  • Develop and leverage an in-depth understanding of customer needs within the segment/industry

  • Create and execute content strategies that encapsulate effective audience-centric messaging and value propositions

  • Curate content in the industry vernacular (e.g. playbooks, case studies, blog posts, sales training materials)

  • Enable sellers to sell more via appropriate knowledge transfer and content programs—increasing sales productivity

  • Help enable sales for events, trade shows and conferences and attend as needed.

  • Develop sales content and activities for direct and indirect sales.

What experience you need

  • Bachelor's degree in marketing, finance, management or similar field required

  • Minimum of 5 years of experience in a B2B marketing role in a complex business environment, including extensive experience with integrated and content marketing strategies

  • Ability to travel up to 25% as needed

What could set you apart

  • Mortgage & Housing industry experience

  • Must have an understanding of Marketing Planning, Product Marketing, Marketing Communications, traditional and new marketing tactics, and channel marketing

  • Work experience in a highly matrixed organization is a plus.

  • Ability to adjust to new, changing or ambiguous situations (e.g., different management styles, new methods, systems and procedures) and changing priorities within the business and the marketplace

  • Experience in the technology and/or data industries or working with technology and/or data-related products and services preferred

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!

Equifax is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Primary Location:



Function - Marketing


Full time