Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.

The Director of Ecommerce & Lifecycle Marketing will play a lead role in digital customer acquisition, adoption and retention. You will work across business leadership, marketing, technology and operations teams to scale ecommerce capabilities for revenue growth, while taking a data-driven approach to continuous improvement. This role is responsible for driving marketing initiatives with a focus on developing key processes and campaigns that deliver revenue results. The ideal candidate will possess skills, experience and passion for ecommerce marketing, customer lifecycle marketing, marketing technology, process innovation & analytics.

What you'll do:

• Drive eCommerce revenue, marketing capability roadmap, operational processes and shared OKRs across multiple lines of business

• Develop and execute marketing strategies, tactics and insights that increase customer acquisition, sales and retention

• Work with cross-functional teams in campaigns, product launches, promotional plans and customer onboarding communications

• Own revenue management meetings and reporting of ecommerce channel performance

• Develop and execute customer lifecycle strategies to monitor, manage and maximize customer growth and revenue

• Establish ecommerce data, reporting and analytics in partnership with marketing analytics team

• Collaborate with marketing technology teams to build capabilities, campaigns and customer journeys

What experience you need:

• BA/BS degree or equivalent work experience, MBA preferred

• 5+ years of related experience with 3+ years in digital marketing or ecommerce focus, preferably in B2B

What could set you apart:

• Preferred experience using modern digital marketing tools for reporting and analysis of ecommerce results (e.g. Google Analytics, Google Data Studio, Salesforce, Salesforce Marketing Cloud)

• Demonstrated ability in program management and process improvement that delivers business value

• Ability to think strategically along with a strong system focus and attention to detail

• Demonstrated ability to execute cross-functional projects in a matrixed organization and a regulated industry

• Excellent written and verbal communication skills with all levels of an organization, including presentations, analysis & reporting, process flow diagrams, etc.

#LI-JD1

#LI-Hybrid

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!

Primary Location:

USA-St. Louis-Clayton

Function:

Function - Marketing

Schedule:

Full time