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Director, Copy and Voice

PayPal

PayPal

San Jose, CA, USA
Posted on Wednesday, May 8, 2024
At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.

Job Description Summary:
The Head of copy and Voice role is a critical, new role at PayPal that will lead the evolution of the PayPal brand and be responsible for driving the delivery of world class creative and content in partnership with the Head of Brand and Creative to support a high velocity, full funnel marketing program. Today is truly transformational time to join PayPal’s Marketing function.

Job Description:
You will be responsible for creating and guiding the ideas and words that bring our brand and products to life. Working closely with our team of designers, marketers, fellow copywriters and designers you will add personality, wit and an undeniable PayPal-ness to everything we put out into to the world (and in our office). You will be responsible for the verbal identity of the brand and the quality and consistency of our copy across all touch points while mentoring in-house and freelance copywriters.

What you'll do

  • Manage, lead, and inspire a team of copywriters
  • Oversee, edit, and occasionally write copy for all touch points -- brand campaigns to major shopping holidays, email marketing to direct mail pieces, Instagram stories to digital advertising, product launches and descriptions to online video (and beyond). The copy purview of this role is broad and requires the ability to pivot seamlessly between micro- and macro-level views, and direct others to do the same.
  • Develop and maintain the brand's voice standards and messaging strategy to drive brand consistency and evolution. We are on a mission to become an even stronger, stickier brand with raised engagement and brand affinity. Our words and content are one important part of the puzzle to get us there, and that will be your challenge.
  • Work in tandem with the design and creative leads to guide and inspire the team as well as elevate the brand. Push on each other to move the brand forward, identify efficiencies, and create a rock-solid, holistic creative strategy that spans across channel and ladders up to brand goals.
  • Live in lockstep with your cross-functional partners. You'll be responsible for maintaining seamless communication, understanding and influencing their priorities and goals, and effectively translating creative strategy when required.
  • Do all of the above in a fast-paced environment where deadlines are daily and the volume of work is high. Pace should thrill you, not derail you.
  • Understand the strategy and business context, and always aim to do work that performs. Use PayPal’s wealth of performance metrics and other data (especially customer insights) to guide smarter creative decisions. You will be expected to use data as a key input for your team’s work, and also to understand when data might be getting in the way of elevated creative work.
  • Present concepts (internally and to partners)
  • On time execution of work against scheduled deadlines by the traffic manager
  • Accountable for reviewing all content, ensuring the highest standard of concept and execution
  • Have a perspective on the effectiveness of competitor advertising campaigns
  • Contribute to proactivity and innovative thinking on brands within the portfolio
  • 25% travel


What you'll need to bring

  • A highly conceptual yet hyper-organized creative with proven experience in campaign and systems thinking
  • A strong manager-doer, not just an ideas person. You understand that great brand building is about the execution and the details. You’re not afraid to roll up your sleeves while also managing and empowering your team
  • You don't just care about words, you throw yourself into your subject matter - gaining a thorough understanding of your audience, who they are, and what they need
  • You keep up to date with the various channels out there, looking out for what works in different places and why
  • Whether it's social, emails, our packaging or a random office wall that could do with a sparkling dose of charm, you bring the same level of word-based love to the job at hand.
  • 10+ years relevant experience, preferably in fin-tech, retail or agency
  • Proven experience leading and developing a team
  • Experience in branding, omni-channel campaigns, and digital marketing


PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The U.S. national annual pay range for this role is $118700 to $246290

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com

Who We Are:

To learn more about our culture and community visit https://about.pypl.com/who-we-are/default.aspx

PayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering more than 400 million consumers and merchants in more than 200 markets to join and thrive in the global economy. For more information, visit paypal.com.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

As part of PayPal’s commitment to employees’ health and safety, we have established in-office Covid-19 protocols and requirements, based on expert guidance. Depending on location, this might include a Covid-19 vaccination requirement for any employee whose role requires them to work onsite. Employees may request reasonable accommodation based on a medical condition or religious belief that prevents them from being vaccinated.

Notice to Applicants and Employees who reside within New York city. Click https://careers.pypl.com/Contact-Us/default.aspx

to view the notice.

REQ ID R0111544