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Georgia Fintech Academy
Georgia Fintech Academy

Performance Marketing Associate, Xoom



Marketing & Communications
Orlando, FL, USA
Posted on Monday, May 13, 2024
At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.

Job Description Summary:
About the Team At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to revolutionize commerce globally to make moving money, selling and shopping, personalized and secure. Xoom is PayPal’s international cross border payments service. Our goal is to enable the next generation of safe and secure global money movement. Xoom’s services provide a low cost and vital resource for people needing to assist their loved ones by sending money abroad, with services extending to over 160 countries.

Job Description:
About The Role
As a PayPal Paid Media Marketing Associate within the PayPal Consumer Marketing organization, you will have a significant impact on PayPal’s ability to share our core mission and value propositions to consumers. Performance Marketing Associates work to better understand our customers and their needs, identify where PayPal products can help solve their needs, and build marketing campaigns that share this message. Performance Marketing Associates come with sharp analytical skills, a passion for working in a highly collaborative and values-driven environment, and a track record of successfully building, launching, and managing effective marketing campaigns.

The Xoom Digital Paid Media team's primary KPI’s are to drive net new active users, recapture churned users, increase consumer transactions, and drive consumer margin revenue growth for the Xoom brand. The team manages digital campaigns and media mix in collaboration with our Finance, Analytics, MarTech, Legal, Creative, Integrated Marketing, Commercial, Product, and Media Agency partners.

What You’ll Do
As a PayPal Paid Media Marketing Associate on the Xoom brand, you will:

  • Effectively identify, manage, execute, and report on new areas of growth across the paid media marketing funnel, including partnering with merchants, affiliates, or other third parties that unlocks new areas of growth
  • Own paid media marketing day-to-day results with an ROI focused approach across various digital channels
  • Manage paid media agency day-to-day operations in support of top priority Marketing initiatives
  • Identify new ways to drive simplicity and effectiveness in day-to-day operations across the entire Marketing operation within an agile working model
  • Collaborate with creative teams and agencies to ensure top quality and on-time creative delivery, execution, and iterative testing cadence
  • Leverage a data-driven approach to analyze and drive campaign optimizations alongside Analytics, Business Intelligence, and MarTech teams
  • Support Commercial leads in business casing and executing high growth strategies and strategically incorporating Product innovations
  • Partner with Privacy, Risk, and Legal to source and evaluate external opportunities and bring them into the Xoom portfolio
  • Drive product enhancement such as landing page optimizations and streamline user-experience flows that ultimately lead to higher conversion rates
  • Champion and challenge changes to operational efficiencies and work cross-functionally with teams to streamline or build various internal workflows

About You
  • 5-7+ years of experience scaling and managing Paid Search, Paid Social, and other Digital Marketing channels
  • Familiarity with managing and scaling linear TV, OOH, and other traditional paid media programs
  • Experience managing working on or managing a paid media agency team
  • Operate autonomously to delivery results and self-starter who naturally becomes a resourceful addition to the team
  • Naturally curious and dive-head-first learner, able to navigate the discomfort of learning new channels and technologies by relying on frameworks and simplicity
  • A highly effective project manager who can balance prioritizing numerous tasks and stakeholders at once
  • Experience working cross-functionally with Legal, Risk, Compliance, MarTech, Analytics, Creative, and Product teams with excellent verbal, written, presentation, and interpersonal communications skills
  • Strongly resonate and aim to manifest our company-wide leadership principles in all work and interactions: Work Customer Back, Win Together, and Put People First
  • Highly proficient in Excel, PowerPoint, and ad platforms
  • Familiar with SQL, Tableau and other Business Insight tools
  • Preferred: knowledgeable about the international remittance space and how to effectively market and communicate to internationally-minded consumers. Multilingual (preferably Spanish) is also preferred.
  • Preferred: Experience constructing and successfully communicating business cases to explain and sell new and existing opportunities to stakeholders
  • Preferred: Experience managing and collaborating with media agencies and ad platform partners

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit

The U.S. national annual pay range for this role is $64000 to $156750

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit

Who We Are:

To learn more about our culture and community visit

PayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering more than 400 million consumers and merchants in more than 200 markets to join and thrive in the global economy. For more information, visit

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at

As part of PayPal’s commitment to employees’ health and safety, we have established in-office Covid-19 protocols and requirements, based on expert guidance. Depending on location, this might include a Covid-19 vaccination requirement for any employee whose role requires them to work onsite. Employees may request reasonable accommodation based on a medical condition or religious belief that prevents them from being vaccinated.

Notice to Applicants and Employees who reside within New York city. Click

to view the notice.

REQ ID R0111615