The Director of Product Marketing owns Venmo's end-to-end go-to-market strategy, leading a product marketing team responsible for driving product adoption, acquisition, and engagement across P2P, Pay with Venmo, Venmo Debit Card, Venmo Credit Card, Stash, and other Venmo products. This is a leadership role that sets the strategic direction for product marketing, directly influences product roadmap and GTM infrastructure decisions, and represents product marketing performance to executive stakeholders.

Essential Responsibilities:

• Develop insights and conduct market analysis to inform product strategy and positioning
• Create and refine value proposition narratives tailored to market segments
• Monitor and analyze competition to identify opportunities and threats
• Collect and validate customer feedback to guide product development
• Lead early detection and resolution of customer issues to improve satisfaction
• Oversee performance tracking through instrumentation and dashboarding
• Translate insights into actionable recommendations for product enhancements
• Drive the execution of key initiatives and go-to-market strategies
• Collaborate with cross-functional teams to deliver impactful merchant solutions
• Lead regional product marketing initiatives to align with business objectives

Minimum Qualifications:

• 10+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

What This Role Owns:

• Go-to-market strategy across Venmo's full consumer product portfolio — from positioning and messaging through launch execution and post-launch optimization

• People leadership for the product marketing team

• Performance accountability for product marketing's contribution to product adoption, activation, engagement, and revenue across Venmo's product portfolio

• Consumer positioning and messaging framework integrity — audience segmentation, differentiation strategy, and competitive intelligence

• Cross-functional authority across Product, Analytics, Lifecycle Marketing, Brand, Creative, and Commercial Growth to drive cohesive consumer experiences

• Executive-level GTM performance reporting, goal-setting input, and product marketing business cases to VP+ leadership

• Voice of the customer in product planning cycles — translating consumer insights into roadmap influence and marketing strategy

About the Role

We are looking for a Director of Product Marketing to lead Venmo's product marketing organization and drive measurable growth across the full consumer funnel. This role sits at the intersection of marketing strategy, product development, and business performance — requiring someone who can set vision, build team capability, and deliver enterprise-scale GTM programs for one of the most recognized consumer fintech brands in the US.

The Director will lead a product marketing team in close collaboration with Product, Analytics, Lifecycle Marketing, Brand, Integrated Marketing, and Commercial Growth. A successful candidate is a strategic and operational leader who brings deep product marketing expertise, a high standard for messaging craft, and the credibility to influence cross-functional decisions at the director and VP level.

What You'll Do

Strategy & Vision

• Define and evolve Venmo's product marketing strategy, connecting GTM programs to product adoption, acquisition, engagement, and revenue goals across P2P, Pay with Venmo, Venmo Debit Card, Venmo Credit Card, Stash, and other Venmo products

• Set annual and quarterly product marketing roadmaps, balancing evergreen positioning work with new product and feature launch execution

• Develop and socialize the product marketing vision to VP and C-suite stakeholders, including representation in planning cycles, MBRs, and performance reviews

• Identify opportunities in consumer segmentation, competitive differentiation, and go-to-market infrastructure to accelerate product growth and close measurement gaps

People Leadership

• Lead, develop, and retain the product marketing team

• Define team structure, capacity planning, and hiring strategy to scale the org in line with business complexity

• Build a culture of customer obsession, accountability, and creative excellence across the team

• Coach team members on program ownership, stakeholder management, and career development

GTM & Program Ownership

• Own product marketing performance targets — setting goals, tracking progress, and adapting strategy in response to performance data across adoption, activation, and engagement objectives

• Drive end-to-end GTM execution for major product launches, feature releases, and commercial partnerships — from brief through in-market activation and post-launch optimization

• Govern positioning and messaging quality standards: segmentation frameworks, competitive differentiation, narrative consistency, and brand alignment

• Own the product marketing experimentation roadmap — setting hypotheses, measurement standards, and synthesizing learnings into strategy

• Lead GTM development for new Venmo products and commercial partnerships, driving adoption and engagement across paid, owned, and in-product channels

Cross-Functional & Infrastructure

• Partner with Product and Design to influence roadmap priorities — translating consumer insights and marketing performance data into product decisions

• Collaborate with Analytics and Marketing Measurement to build attribution frameworks, brand health tracking, and cohort-level insights that inform GTM strategy

• Represent product marketing needs in product and engineering planning cycles — driving alignment on feature prioritization and consumer experience decisions

• Partner with Lifecycle Marketing, Integrated Marketing, and Brand to ensure consistent messaging and coordinated execution across all consumer touchpoints

What We're Looking For

• 10+ years of marketing experience, including 5+ years in product marketing — with demonstrated experience managing managers and multi-squad teams

• Proven experience leading GTM strategy at enterprise scale, with demonstrated impact on product adoption, engagement, and revenue KPIs

• Deep expertise in consumer positioning, messaging craft, audience segmentation, and go-to-market execution

• Strong fluency in full-funnel marketing — paid media, owned channels, lifecycle, in-product surfaces — and how product marketing connects across each

• Demonstrated ability to influence cross-functional decisions at VP and C-suite level, including product roadmaps, marketing investments, and org design

• Experience defining measurement frameworks and working with analytics teams to establish GTM attribution and incrementality standards

• Track record of building and scaling high-performing teams through periods of organizational change

• Highly analytical, with the ability to synthesize complex performance data into clear strategic narratives and actionable next steps

• Financial services or fintech experience preferred

• Bachelor's degree or equivalent work experience required