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Brand and Messaging Strategist (REMOTE OPPORTUNITY)

Regions Bank

Regions Bank

Birmingham, AL, USA
Posted on Thursday, July 11, 2024

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.

Job Description:

At Regions, the Marketing Content Strategist manages the development and execution of advice, guidance, and educational resources for the Commercial, Business and Corporate Banking lines of business across delivery channels that attracts, engages, builds trust, preferences, and loyalty for customers, associates, and prospects.

.Primary Responsibilities

  • Manages Marketing Programs to support Business Units and/or products across multiple channels
  • Develops channel strategies for Traditional Media, Digital/Social, Email, Mail, including one-to-one Personalization
  • Develops content strategies for targeting audience segments across multiple channels, including, Print, Email, Digital, and
  • Ensures content and communications align with content and channel strategies and are aimed at growing quality households, growing wallet share, and retaining customer relationships
  • Develops new content and optimizes existing content
  • Takes responsibility for following Marketing Process to meet Legal, Compliance, and internal audit standards
  • Understands Canned Spam Act; Unfair, deceptive, or abusive acts or practices (UDAAP), and multiple regulations, and developing programs and content that align with these policies and regulations
  • Understands Marketing performance and analytics and adapt messaging and channels, based on performance metrics
  • Serves as partner to Marketing Strategists, Analytics and Campaign Operations
  • Works with Finance, Digital Banking, Legal, and Compliance

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.


  • High School Diploma or GED and nine (9) years of direct experience in Marketing
  • Or Bachelor's degree in Marketing, Communications, Business or a related field and five (5) years of experience in Marketing


  • Five (5) years of experience in Digital

Skills and Competencies

  • Ability to research, analyze data, and derive facts
  • Ability to work in a team environment when applicable
  • Ability to work under pressure and meet deadlines
  • Demonstrated leadership capabilities
  • Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
  • Project management skills
  • Strong decision-making skills
  • Strong interpersonal skills
  • Strong verbal, written communication, and organizational skills
  • Strong work ethic and self-motivation

This position may be filled at a higher level depending on the candidate’s qualifications and relevant experience.

Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:


$83,646.40 USD


$112,120.00 USD

Incentive Pay Plans:

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

  • Paid Vacation/Sick Time
  • 401K with Company Match
  • Medical, Dental and Vision Benefits
  • Disability Benefits
  • Health Savings Account
  • Flexible Spending Account
  • Life Insurance
  • Parental Leave
  • Employee Assistance Program
  • Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.

Location Details

Regions Center


Birmingham, Alabama

Bring Your Whole Self to Work

We have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.

OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.