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Georgia Fintech Academy
Georgia Fintech Academy

SVP, Head of Affluent Digital Investing Experience

U.S. Bank

U.S. Bank

New York, NY, USA
Posted on Friday, June 21, 2024

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

This individual will report to the Executive Head of the Affluent Consumer Digital Experience. This Senior Leader will be responsible for developing our digital experience vision and the associated roadmap to acquire, retain and service affluent consumers.

Additionally, this Senior Leader will regularly interact with executives and stakeholders across the Company to discuss opportunities, strategic vision, roadmaps, risks, and more.

This highly visible role will lead other Digital Product Leaders and teams responsible for defining, prioritizing, and developing best-in-class digital experiences that fulfill customer needs and deliver against core business objectives.

• Develop digital product experience strategy based on a vision of developing intuitive, smart and frictionless experiences for assigned wealth segment products.
• Manages all aspects of the product's digital life cycle, customer/user needs, personas, prioritization, and product goals.
• Collaborate with stakeholders and business partners to define digital capabilities and experience and aligns with other mass affluent, emerging wealth segment strategies.
• Leverages data, analytics, research, design and business understanding to ensure platform products manage risk while providing solutions and giving our customers great experiences.
• Partner with capability managers, delivery managers, architects, designers, scrum masters, business lines and other product managers to evangelize the best solutions and facilitate execution for assigned segments.
• Develop and maintain key metrics around the affluent segment, user experience, adoption, availability, and development.
• Constantly improve customer satisfaction, usability, reliability and operational efficiency by continually monitoring performance data and KPIs.
• Establish, monitor, and maintain cross-departmental communication about how product work is prioritized and managed, as well as how key metrics are performing.
• Manage a cross functional team of product managers, designers, technologists and more who own end-to-end agile product delivery including ideation, concept development, defining product requirements, technology development, verification and rollout of features and experiences.

• Bachelor's degree, or equivalent work experience.
• 10+ years of digital product management experience.
• 5+ years of leadership experience preferred.
• 2+ years of experience in brokerage, wealth management preferred.
• Demonstrated ability as a strategic thinker and business partner.
• Proven ability to address and persuade multiple stakeholders, including senior executives.

• Strong people skills to work effectively across teams and influence decision makers.
• Strong analytical, decision-making, and problem-solving skills.
• Well-developed verbal, communication, and presentation skills. The role offers a hybrid/flexible schedule, which means there is an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.


Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

  • Healthcare (medical, dental, vision)

  • Basic term and optional term life insurance

  • Short-term and long-term disability

  • Pregnancy disability and parental leave

  • 401(k) and employer-funded retirement plan

  • Paid vacation (from two to five weeks depending on salary grade and tenure)

  • Up to 11 paid holiday opportunities

  • Adoption assistance

  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.


U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $188,530.00 - $221,800.00 - $243,980.00Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.