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Head of Product and Channel Marketing

U.S. Bank

U.S. Bank

Marketing & Communications, Product
Palo Alto, CA, USA
Posted on Tuesday, July 2, 2024

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.

As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.

Job Description

  • Keep a pulse on industry trends, emerging technologies, and best practices in payments product marketing and drive market intelligence to the product teams to build better products.
  • Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation in the payments industry.
  • Develop and implement comprehensive product marketing strategies that drive growth and market share for our payments solutions targeted towards our key customer segments: SMB, Enterprise, Partners and Developers.
  • Lead the execution of marketing programs across key channels to maximize reach and impact.
  • Lead and mentor a high-performing product and channel marketing team, fostering a culture of innovation, collaboration, and excellence.
  • Oversee the creation of compelling marketing content, including product collateral, presentations, case studies, and whitepapers fit for the segment and the distribution channels.
  • Collaborate with product management, strategy, sales, education and other departments to ensure successful product launches and go-to-market strategies. Help launch Beta programs where necessary and make customer referenceable.
  • Define and communicate the value proposition of our payments products to internal and external stakeholders, including customers, partners, and media.
  • Commercialize products to market.
  • Monitor and analyze key performance metrics to assess the success of marketing initiatives (Offline and Online) and make data-driven recommendations for improvement.
  • Collaborate with the corporate marketing teams to have effective presence at industry events, conferences, and customer meetings to promote products and build brand and product awareness.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits:

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

  • Healthcare (medical, dental, vision)

  • Basic term and optional term life insurance

  • Short-term and long-term disability

  • Pregnancy disability and parental leave

  • 401(k) and employer-funded retirement plan

  • Paid vacation (from two to five weeks depending on salary grade and tenure)

  • Up to 11 paid holiday opportunities

  • Adoption assistance

  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $188,530.00 - $221,800.00 - $243,980.00Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.