At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

U.S. Bank is seeking an Account-Based Marketing Operations Analyst to join our Wealth, Corporate & Institutional Banking (WCIB) Marketing team, supporting our account-based marketing efforts with operational execution. This role will ensure our ABM programs run smoothly by maintaining data integrity, executing target account processes and supporting our technology stack that powers our activations. Partnerships across marketing (analytics, technology) and sales will be key to enabling data-driven ABM campaigns that deliver account engagement and sales pipeline.

Responsibilities

• Perform account research and analysis to drive strategy, influencing Ideal Customer Profiles (ICPs) and buying committees, and understanding Total Addressable Market (TAM) for campaigns using first-and-third-party data.
• Visualize audience firmographics and demographics to fuel sales-aligned strategic marketing initiatives.
• Support the execution of ABM programs by managing target account processes, ensuring accurate segmentation and maintaining lists across marketing and sales technology platforms.
• Assist in the operational setup of campaigns, including audience creation and segmentation efforts.
• Maintain and update intent-based data on target accounts, ensuring accuracy and alignment with sales, analytics and technology.
• Partner across marketing teams to govern ABM-related campaign attribution.
• Help marketing technology to manage and optimize ABM-related platforms including marketing automation, CRM and account intelligence.
• Monitor engagement trends and provide insights on target account performance to inform data-driven campaign optimizations.
• Ensure ABM workflows are followed and support ongoing process improvement.
• Assist with reporting on ABM program performance, ensuring key metrics are tracked and socialized with stakeholders.
• Support ongoing data hygiene and data enrichment efforts to improve effectiveness of account targeting.

Basic Qualifications

- Bachelor's degree, or equivalent work experience

- Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Qualifications

• Basic understanding of B2B marketing and account-based marketing concepts.
• Expert in Microsoft Excel.
• Experience with firmographic segmentation such as revenue, employee size, needs-based, and industry/verticals.
• Experience with Account Based Marketing platforms.
• Experience with CRM systems.
• Experience with marketing automation software.
• Self-starter, demonstrating initiative and critical thinking.
• Open to learning complex banking products and solutions.
• Collaborative mindset and workstyle.

The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits:

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $92,820.00 - $109,200.00 - $120,120.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.