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Georgia Fintech Academy
Georgia Fintech Academy

Loyalty Director, Visa Consulting and Analytics



Data Science
Arizona, USA
Posted on Wednesday, May 8, 2024

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

As a Director with Visa Consulting and Analytics you will support Visa’s clients in expanding their payments businesses by enhancing their loyalty programs, which will make Visa both their favored brand and a distinctive business partner. You will also create VCA tools and methods for loyalty programs enhancement as well as lead benchmarking initiatives across markets in CEMEA region. You will work with the Portfolio Optimization practice at CEMEA level and assist all the subregional teams on relevant topics. VCA Loyalty offering is focused on designing, implementing, optimizing, and running loyalty programs for Visa clients (banks, merchants, and ecosystems).

Principal Responsibilities/Key Results Area

1. Develop and scale VCA offering around Loyalty programs, including:

  • Leverage own experience and experience of the wider Visa team develop and improve VCA Loyalty offering
  • Work closely with Loyalty products team in defining the approach to Loyalty engagements across the CEMEA region
  • Work closely with global experts within and outside Visa bringing in global expertise into the region and exporting CEMEA expertise
  • Grow network of Loyalty partners in the region and globally and leverage them to enrich Visa loyalty offering

2. Drive loyalty related engagements and business development

  • Identify opportunities for Consulting assignments with top Clients using VISA and external data, analyze client needs across the focus markets and in coordination with Country Managers and Account Executives,
  • Develop Country plans for Consulting activity related to Loyalty with top Clients, securing funds from partnership agreements to support Consulting projects where such agreements exist.
  • Develop project pitches and in coordination with Account Executives, secure new Consulting assignments with clients, as well as re-engagements opportunities via a consultative sales approach in assigned markets.
  • Deliver consulting projects, including resolving complex strategic problems, managing teams of consultants, synthesize recommendations, preparing and delivering client presentations, managing complex project structures
  • Work closely with other VISA groups, including Product, Marketing etc., to ensure a seamless client Consulting experience in the countries of focus.
  • Manage the VISA Consulting and Analytics budget and resources to perform all required duties. Liaise with VISA functional teams (Finance, Audit, Legal, Tax, Sourcing) to define and implement processes to optimize the daily engagement of vendors and the relationships with clients.

3. Drive benchmarking initiatives across CEMEA markets

  • Develop and scale up benchmarking tools and methodologies
  • Work closely with broader Visa team to incorporate perspectives on different Visa teams into VCA benchmarking tools and methodologies
  • Promote benchmarking offering of VCA within Visa, drive sales and manage pipeline of benchmarking engagements with clients
  • Support sub-regional teams in delivering benchmarking for Visa clients and for market-wide initiatives
  • Manage and improve the network of external partners and consultants

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.


• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• 5+ years of professional hands-on experience (in-house or as a consultant) in launching and managing loyalty programs for a major financial institution, retail or telecommunication player
• Good understanding of leading practices in loyalty regionally and globally
• Good understanding of retail banking business, esp. cards and payments
• Consulting experience gained within either a strategy house, a Big 4 firm, or an in-house strategy function of a financial institution is a plus
• Excellent communication and interpersonal skills
• Strong analytical and financial modelling skills
• Excellent presentation skills and ability to present to senior execs including c-suite
• Relationship management skills – should be able to manage internal and external stakeholders at senior levels
• High attention to detail and commitment to quality
• Superior project management skills
• Expertise in MS Excel and MS PowerPoint to develop superb client presentations
• Group facilitation and presentation skills
• Results driven, flexible and both internally and externally customer focused
• Self-motivated and able to use own initiative with limited direction
• Strong teamwork and collaboration skills with the ability to work effectively with inter-disciplinary groups

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.