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Georgia Fintech Academy
Georgia Fintech Academy

Market Research & Pricing Analyst

Global Payments

Global Payments

IT, Sales & Business Development
Charlotte, NC, USA
Posted on Thursday, August 24, 2023

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

The primary focus of this role is to gather customer insights, conduct segmentation research, and provide actionable recommendations to enhance customer satisfaction and drive business growth.We are looking for a self-motivated professional with strong analytical skills and a deep understanding of market dynamics.To be successful, you must be able to:

  • Establish strong relationships with business teams and work with other members of the research team and cross-functional teams to identify areas where segmentation can be applied effectively

  • Present research findings, insights, and recommendations to business stakeholders effectively and persuasively to provide a holistic perspective of the customer's point of view

  • Oversee end-to-end research projects, including proposal development, consultant selection, survey sampling, data collection, analysis, and reporting

  • Provide Persona Development: Create and communicate personas that describe segment behaviors and attitudes to aid in program and message


  • Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations

  • Understand business objectives and design surveys to discover prospective customers’ preferences and overall market space opportunities

  • Lead and participate in qualitative and quantitative research studies to gather customer insights and feedback about interactions with the company's products, services, and overall brand perceptions

  • Compile and analyze statistical data using modern and traditional methods to collect it

  • Perform valid and reliable market research SWOT analysis

  • Interpret data, formulate reports and make recommendations

  • Use online market research and catalog findings to databases

  • Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation

  • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

  • Remain fully informed on market trends, other parties researches and implement best practices

  • Share research findings with senior leadership and executives

  • Use your findings to influence product and go-to-market roadmaps and teams to measure and improve Global Payments, Inc. and customer user value, usability, satisfaction, and delight

  • Manage vendor relationships with third party data and survey vendors


  • Bachelor's degree in Business, Marketing, Social Sciences, or related disciplines.

  • Minimum 3 years of experience in quantitative and qualitative research.

  • Proficiency in using statistical tools such as SPSS, Excel, R, and Looker.

  • Proficiency in using various research tools for surveying, focus groups, interviews, and secondary data analysis.

  • Strong analytical and problem-solving skills, with the ability to apply different research methods and understand strengths and weaknesses of each design.

  • Excellent organizational and communication skills, both written and verbal.

  • Ability to work independently, manage multiple projects, and meet deadlines.

  • Collaborative team player with the ability to interact with diverse groups and levels within the organization.

  • Self-motivated and resourceful, with a passion for improving Customer Experience

  • Knowledge of marketing analysis, market research, and segmentation is desirable

  • Familiarity with data clustering, data collection, and proposal development is a plus

Bonus Attributes:

  • International experience a plus (especially in Europe)

  • Confidence in public speaking and presenting research findings

  • Experience in the payment, restaurant, retail industry, or SaaS business

  • Graduate degree with a focus in research methods or data analytics

  • Experience in scaling international products and working with remote/international team members


  • Lead and manage customer research projects.

  • Ensure the research team is well-resourced and equipped with the necessary tools

  • Monitor research initiatives to ensure they align with objectives and milestones

Global Payments Inc. is an equal opportunity employer.

Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.